Through a series of best-practice examples and interactive role-playing exercises, we’ll teach you how to effectively handle a social media crisis and to use social media to help manage and lead crisis communication. This workshop takes traditional media “crisis” training ” to the next level. You will learn the latest social media tactics, tools and tips to defuse a crisis and better manage your corporate reputation.
Who Should Attend
This workshop is specially geared for PR, marketing, sustainability, corp comms and internal comms professionals with responsibility for online communications and operations.
What You Will Learn
This one day training workshop will teach communicators:
How social media has forever changed corporate crisis communications and response tactics, and how not to be caught behind.
An analysis of best- and worst-practice case studies of social media crisis response and the essential take-away lessons on how to effectively deal with a crisis that either starts on social media channels or is spread by them.
The importance of establishing a “social readiness plan” for your business or organisation.
Who are the online influencers, and how are they using social tools to broadcast their stories and shape the public discourse.
How can corporations use social media to monitor and manage their reputation more effectively.
What technologies and tools do corporations need to consider to develop a robust communications continuity plan.
Which issues can go viral, and how companies can spot them in time.
Which new skills do corporate communicators need to adapt in order to maintain a robust communications continuity plan.
How to update your organisation’s crisis response strategy for a world driven by 140 characters on a 24/7 schedule.
How to “socialise” the boss so that his response can be heard above the clamour.
About the Trainers
Social Media Influence co-founder Bernhard Warner draws on years of newsroom experience, plus over six years advising companies on e-reputation and crisis communications issues. He has provided FTSE 100 firms with strategy and analysis to handle social media activist campaigns and has experience identifying social media flashpoints that could send a share-price tumbling before they are picked up in the mainstream media. As a journalist, he has written for Reuters, Time, The Guardian and Times of London, to name just a few.
Alpha Voice Communications founder Neil Chapman is an expert in crisis communications and has worked on high profile public affairs issues in different parts of the world for more than 25 years. He has responded to major crises in the US and UK – including the recent BP Deepwater Horizon explosion and subsequent spill, a deadly refinery blast that killed 15 people, legal cases, helicopter crashes, trading scandals, hostage taking and natural disasters. The response to the refinery event was recognised by Investor Relations magazine with a ‘Best Crisis Management’ Award.
Neil has trained and counseled scores of business people at all levels on honing their communication skills, particularly when delivering difficult messages or facing hostile audiences.
What Clients Say:
I was really impressed by the quality of both trainers that were able to share their experience from “live examples.” I really appreciated the “4 Ps” theory and the “Decision Tree” that fit a variety of communications and form great material to train our mediators. Great workshop! - Jean-Manuel Henderson Varlin, Contact Centre Manager, Eurostar
“I’ve attended umpteen social media conferences, forums, webinars and courses and nothing comes close to your course yesterday.”
- Lorraine Forrest-Turner, Content Editor, HPS Group