Marketing
Masterclass - Thursday 10th December, 9:30am to 13pm, Russell
Square, London.
For business owners and senior
managers with some experience of marketing, who want to be
better marketers and are not afraid to challenge their current
marketing strategy. Lively and interactive, this workshop
will leave you with ideas and tools you can use immediately to
move your marketing up a gear.
Topics will include:
-
Orientation: mission / core
strategy, product range, USP, positioning and market mapping.
-
Planning the next step: new
products or new markets (or both)?
-
Which route to choose
and how to go down your chosen route successfully.
-
The ‘nuts and
bolts’ of drawing up a marketing plan and running
successful marketing campaigns.
Fresh coffee plus a breakfast
danish on arrival, and other refreshments are
included in the price.
Delegates
will also receive a signed copy of the book
Marketing on a Beermat.
Your Masterclass Leaders are
Chris West and David Frew:
Chris West
is author of
Marketing on a Beermat
, and a specialist on marketing
for small businesses.
David Frew
has worked in both corporates and
start-ups, and is founder of
Bluespark Marketing
, based in Cambridge.
"Packed with practical advice, Marketing on a Beermat
is perfect for any small business,
start-up or entrepreneur."
John Ling, The Marketer
House Magazine of the Chartered Institute of Marketing
More about 'Marketing on a Beermat'
Marketing is the driving force
of every small business, but many entrepreneurs are unsure how best
to go about it. 'Marketing on a Beermat', written by Beermat
Entrepreneur Chris West, brilliantly demystifies this essential area
of business enterprise, telling you everything you need to know
about researching and identifying customers, creating an impressive
marketing strategy, building marketing campaigns, and increasing
consumer awareness and - therefore - sales. It also shows that you
don't need a huge marketing budget to get results, and reveals the
inexpensive but ingenious 'tricks of the trade' that are guaranteed
to pay dividends. Finally, it provides crucial insights into online
resources and the UK media.
Unlike most marketing books, "Marketing on a
Beermat" is aimed exclusively at small and growing
businesses. It is accessible, comprehensive and based on years of
experience in the start-up sector. It is guaranteed to give your
small business the edge.
What
previous attendees say:
“Easy to follow”
“A morning well spent. Presenters were excellent at
communicating ideas”
“Very engaging and knowledgeable”
“You produced a cracking workshop”
The Masterclass costs just £99 exc VAT per person.
Only 10 places are available, so book today to avoid disappointment.