MOBADUK AFTERSHOW ROUND-UP
POCUS
CAMERJAM PICTURES CAN BE VIEWED AND DOWNLOADED HERE
View and download presentations here
The Really Mobile Project: interviews with Helen
Keegan, jmac, and Ilicco Elia
The Really Mobile Project round up: interviews with Andrew
Grill and Peggy Salz
MSearchGroove analysis here
THE FULL 28
MINUTE RORY SUTHERLAND INTERVIEW
Carl Martin's review of the event over at Mobile
Advertising Matters
15 JUNE 2009
Nike/AKQA win the EverySingleOneOfUs Mobile Campaign of the Year award
11 JUNE 2009
Finallists announced for EverySingleOneOfUs Mobile
Campaign of the Year
Nike/AKQA
for PHOTOiD
& Bootcamp campaigns
Reebok/Inside Mobile
for You
got Rondo'd campaign
Ogilvy/BP
for Jarmo for Life campaign
Latest quotes
"A secondary problem is the sheer nonsense talked about
advertising not working on such a personal device. There's a lot of
grandstanding based on tech utopian thinking and little substantial
evidence.",
Mark Curtis,
CEO, flirtomatic
"Alcatel-Lucent wanted to be involved in this important
mobile advertising study as we believe it will shed new light on the
potential of mobile as a mass advertising medium",
Richard Fraser, Director Business Strategy, Alcatel-Lucent
"
Analysts estimate the apps
market will be worth $24bn by 2012 but agencies and marketers
nees to look at the full picture beyond just the iphone when
deciding how their brands should embrace this unique advertising
channel. Just because you have an iphone app, doesn't mean
anyone is going to download it!",
Patrick Mork, VP Marketing,
GetJar
to analyse the revenue opportunities from 'app-vertising'
8 JUNE 2009
Latest quotes
"A successful mobile advertising business requires parties
that are traditionally competitors to work together towards a shared
goal",
Tsipi Joseph, Marketing Director, Comverse
7 JUNE 2009
Latest quotes
"Mobile is mostly either staid or doesn't fit the actual
behaviour of mobile users. It is that rare breed that understands
how to do cross platform advertising, that truly understands how
mobile users interact with their mobiles. The EverySingleOneOfUs
mobile event will bring the best to light, and hopefully, show
others how mobile advertising *should* be done.",
Alfie Dennan, Co-Founder, moblog
Sneak preview of UK consumer research
-
64%
of consumers would grant permission to receive mobile
advertising if they are incentivised
-
5
advertisements per day
is the most accepted by consumers
-
52%
of consumers doesn’t mind listening to a brand message
while waiting for someone to pick up the phone
-
54%
of consumers would send an interesting offer they have
received to friends and family
